Sometimes revisions are like wine in a box.

Sometimes revisions are like wine in a box.

The hardest part about revisions, especially those based on personal preferences, is that we don't know how to react.

Mar 14, 2012     No Comments
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Why your process probably sucks.

Why your process probably sucks.

"That's unbelievably stupid."
"Yes, but it really works with our process."

Mar 1, 2012     No Comments
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Can Pinterest work for you? Don’t hold your breath.

Can Pinterest work for you? Don’t hold your breath.

Marketers are drooling over Pinterest, and if they're not careful, they're going to Facebook all over themselves.

Feb 17, 2012     No Comments
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How to name your microbrew, microwine or microroast.

How to name your microbrew, microwine or microroast.

Does the [adjective] [animal] formula ever fail?

Feb 7, 2012     No Comments
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A great way to poison any project.

A great way to poison any project.

"We'll do such a good job, everyone will want it! And we can't have that." Meet the newest lethal excuse for saying no.

Feb 1, 2012     No Comments
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The vitality of QR codes and rollerskating horses.

The vitality of QR codes and rollerskating horses.

It's time we admit that QR codes are quirky, half-baked and destined for the "Remember When?" section of high school yearbooks.

Jan 31, 2012     No Comments
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Social media marketing: Reach global, fail local.

Social media marketing: Reach global, fail local.

Effective social media development costs depend on a huge audience. Locally, you probably don't have one.

Jan 25, 2012     No Comments
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The one concept that jazz musicians and copywriters understand.

The one concept that jazz musicians and copywriters understand.

When was the last time you really listened carefully to a live jazz trio? Never? That's OK. You're not alone.

Dec 11, 2011     1 Comment
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Strategic failure: Creative for Dr. Pepper Ten.

Strategic failure: Creative for Dr. Pepper Ten.

Want a tough he-man drink? Clever big-agency creatives have just the thing!

Dec 6, 2011     No Comments
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Breaking sh*t: The importance of deconstruction

Breaking sh*t: The importance of deconstruction

High-level words and abstract initiatives: Strike up the bland.

Dec 1, 2011     No Comments
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Sweet tea for life, vitality medicines for Somalia. Wait, what?

Sweet tea for life, vitality medicines for Somalia. Wait, what?

Want to check the emotional resonance of your headline writing? This online analyzer will tell you.

Sep 26, 2011     No Comments
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7 critical elements of deal site copywriting

7 critical elements of deal site copywriting

Think you need to mimic Groupon to do effective deal site copywriting? Well, maybe a little.

Jun 22, 2011     No Comments
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The measurement fallacy.

The measurement fallacy.

Rain gauges work best when it's actually raining.

May 18, 2011     No Comments
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Planting seeds and picking flowers.

Planting seeds and picking flowers.

Great jobs and cool clients just don't appear out of nowhere.

Apr 21, 2011     No Comments
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Is your marketing fast enough?

Is your marketing fast enough?

Is your company static, boring and irrelevant? No? Does your marketing reflect that?

Apr 19, 2011     No Comments
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Experience as an expanding circle.

Experience as an expanding circle.

Use this definition and you'll never go wrong. It's timeless, wise and simple.

Mar 9, 2011     No Comments
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Is social media heading for a crash? All the signs are there.

Is social media heading for a crash? All the signs are there.

Another pro puts social media into perspective. And it's not pretty.

Feb 28, 2011     No Comments
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Stop using “needs” as a noun.

Stop using “needs” as a noun.

Nothing more quickly identifies an inexperienced and detached copywriter than this stylistic mistake.

Feb 12, 2011     3 Comments
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