The hardest part about revisions, especially those based on personal preferences, is that we don't know how to react.
"That's unbelievably stupid."
"Yes, but it really works with our process."
Marketers are drooling over Pinterest, and if they're not careful, they're going to Facebook all over themselves.
Does the [adjective] [animal] formula ever fail?
"We'll do such a good job, everyone will want it! And we can't have that." Meet the newest lethal excuse for saying no.
It's time we admit that QR codes are quirky, half-baked and destined for the "Remember When?" section of high school yearbooks.
Effective social media development costs depend on a huge audience. Locally, you probably don't have one.
When was the last time you really listened carefully to a live jazz trio? Never? That's OK. You're not alone.
Want a tough he-man drink? Clever big-agency creatives have just the thing!
High-level words and abstract initiatives: Strike up the bland.
Want to check the emotional resonance of your headline writing? This online analyzer will tell you.
Think you need to mimic Groupon to do effective deal site copywriting? Well, maybe a little.
Great jobs and cool clients just don't appear out of nowhere.
Is your company static, boring and irrelevant? No? Does your marketing reflect that?
Use this definition and you'll never go wrong. It's timeless, wise and simple.
Another pro puts social media into perspective. And it's not pretty.